Wednesday, 19 January 2011

Still Getting Into The Swing...

Well it's really taking me some time to get back into the swing of things again - is it me or is this year starting off a bit sluggishly? Anyway, the planning meeting with number one client is now happening tomorrow, so after that I should have a good idea about the amount and nature of the work they'll need in the next couple of months.

I've worked in a couple of industries where the post-Christmas period was chaotic because of trade exhibitions happening in January and February. I used to put together seasonal products for exhibition at the International Spring Fair at the NEC in early February, which meant coming up with Christmas designs in early January. It did odd things to your brain. Sometimes I'd wake up and not be able to remember if we'd had the real Christmas or not yet.

My current clients tend to be busier in spring and early summer, so it's less of a madhouse at the moment, but I know that come March the pace of things will step up.

I have a soft spot for trade exhibitions. I know a lot of people really don't like them, and it's true they do put a lot of additional strain on sales and marketing departments, but when they're done for the right reasons and well organised, they are an excellent way to meet new customers and strengthen relationships with existing clients.

In the next couple of weeks I'm going to post some tips and tricks for organising successful and enjoyable trade stands. If you've got any additional tips to add, please let me know or if you're trying to get your stand organised at the moment, maybe there will be some ideas to help you get more from the event - or at least survive it with a smile on your face.

Come by again soon.

Meanwhile, I'm off to sharpen my pencil...

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